a look back at the 2010 program, below.

Selling to Zebras

• Date: Wednesday, April 21
• Time: 4:30 networking, 5:30 program, 6:30 dinner
• Location: Hilton Garden Inn, Oshkosh
• Presenters: Chad Koser and Jeff Koser, authors of USA Book News Award for Sales: Selling to Zebras

Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.

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Program

Are your sales levels, margins and average deal size down? Are sales cycles longer and often ending in non-decision? This program is delivered by Chad and Jeff Koser, based on their work co-authoring the USA Book Review Award winning book – Selling to Zebras. Selling to Zebras helps companies solve sales related critical business issues.

Join us for a 60 minute thought-provoking sales discussion and learn how it is possible to shorten sales cycles, increase the size of deals, and reduce discounting by focusing where you have true measurable competitive advantage, through creating and executing your Zebra. What is a Zebra?  It is the profile of your perfect prospect.  You will leave this program understanding how to measure all other prospects against perfection, enabling you to focus efforts where you will win.

About Our Speakers

Chad Koser has twelve years of business and sales experience, and more than fourteen years of experience working with Zebra and Zebra Buying Cycle philosophies. Using the Zebra sales methodology, Chad established a reputation for exceeding sales targets at organizations including VoiceStream Wireless (now T-Mobile) b2b outside sales department, and GE Medical Systems Ultrasound. Upon joining Jeff in building Selling to Zebras, LLC, as a sales consultant, Chad developed a strong ability to dissect his customers’ solution offerings to identify how they drive value for their customers. Using these value drivers, Chad created the Waterfall Value Model; a unique predictive value that propels sales organization’s abilities to adopt and execute the Zebra Buying Cycle.

Jeff Koser offers more than thirty years of experience in speaking, consulting, executive sales management, business strategy, and business development, in various industries. Using the Zebra sales methodology, chronicled in Selling to Zebras, Jeff has established a proven track record of successfully helping companies increase sales and reduce the cost of sales. Companies of all sizes from emerging to mature markets, in a variety of industries, have enjoyed Zebra initiated sales success. Previously, Jeff served as Chief Operating Officer at Baan Supply Chain Solutions. Under his leadership at Baan, revenues grew more than tenfold in fewer than five years. Prior to joining Baan, Jeff held various management and sales positions at companies such as NCR Corporation, MAI Basic Four, and Xerox Computer Services.  Jeff is also a member of TEC60.