Our Next Event!
March
PROGRAM TOPIC: Hook, Line & Sinker - Reel in More Customers
Program details:
- Date: Wednesday, March 21st, 2012
- Time: 4:30 networking, 5:30 program, 6:30 dinner
- Location: Schneider National, Green Bay, WI
- Presenter: Marketing Manager Jim Graziano
Not a member? Not a problem! Attend as a guest up to two times per program year. The guest fee for one program is $40 and can be paid on the PayPal site you are directed to when you register online.
Program
Hook, Line, & Sinker: Bringing Sales and Marketing Together to Reel in More Customers
In today’s business environment, collaboration between sales and marketing is more important than ever before. Building a bridge between the two teams, and capitalizing on the complimentary skill sets will not only make a company’s commercial effort more efficient, it will drive real bottom-line results that prove value for both sides of this debate.
While there are many ways in which the teams can work together, one of the quickest paths to prosperity is building a robust sales pipeline through the disciplined, coordinated marketing and sales efforts. Understanding the role of each team in this process, compiling metrics that manage performance of both teams and redirecting brand strategy and advertising efforts to support the sales teams in terms they can understand are all critical to the success of both sales and marketing teams.
In this presentation, our speaker will share best practices and solid methodology for driving success in building bridges between sales and marketing by creating a solid lead generation program. These are proven techniques sales and marketing professionals can take back to their organizations to enhance business development on all levels.
About our Speaker
Jim Graziano is a marketing professional with more than 20 years agency and corporate experience. He has helped clients meet business goals with applied brand strategy, creative execution, lead generation and business planning.
In his current role, Jim is responsible for the commercial marketing efforts for Schneider National’s Truckload and Brokerage divisions. His work includes brand strategy and implementation, creative management, data base marketing efforts, general advertising execution, lead generation and sales support.
Prior to joining Schneider National in January 2006, he was an award-winning copywriter with some of Northeastern Wisconsin’s largest advertising agencies, working on a wide variety of B2B and B2C accounts such as Kohl’s Department Stores, Oshkosh Corporation, Kimberly-Clark, Birdseye, Unilever, Prospera Credit Union, AAL/Thrivent, Wipfli, West Bend Mutual Insurance and others. His most recent post was that of Associate Creative Director for Burnham Richards Advertising, one of the area’s fastest growing agencies working with Provimi Foods, Aurora/BayCare, Nicolet National Bank and other clients.
Jim has continuously worked to build a bridge between sales and marketing organizations. His work in lead generation, prospect management and data base marketing has changed the commercial approach for Schneider National, including the creation of e-mail marketing programs that currently generate more than $20-million in revenue.
Jim has a bachelor’s degree in Communication Arts from the University of Wisconsin and is an active board member for Golden House in Green Bay and has also served on the board of the Green Bay Advertising Federation. He is also an active volunteer with Habitat for Humanity and The Boys and Girls Club of Greater Green Bay.
